Colourful plasticine bunnies, exploding paint, a few hundred thousand bouncy balls and now giant dominoes. This is the latest Viral piece from Sony for their Bravia campaign (Fallon, London).
The piece follows in the same vein as its predecessors by presenting notions of colour and innovation in an engaging way, only moving to a product shot as a conclusion to the piece. The coverage given to the first advert (Bouncing Balls with the Jose Gonzalez soundtrack) as well as its aesthetic strength was such that the vivid nature of the follow ups were very recognisable and the continuity in the campaign was easily realised by the viewer. In other words, the Brand presence in these ads is not that of the tangible product (it’s craftsmenship, design, how great it would look on your wall) it is simply great, vivid, innovative colour.
They’re refreshing adverts to watch and I’ve included a few below.
