Dove – Evolution Viral

POSTED IN Blog, Marketing/Advertising | TAGS : Dove, Media, virals, you tube
22.04.2009

Ok, so this is already a classic. The Ogilvy & Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”.

At the time of writing, this copy of the viral has had over 8.5 million views on YouTube and is widely acknowledged as one of/the most sucessful viral pieces of all time.