Go on then.. scan it. The truth is most people won’t. The truth is most people wont even take their phone out of their pocket. The truth is that even if the viewer already has a scanning app on their phone, they won’t see enough value in the black and white dots you’ve presented them [...]
Gaining good PR can be a godsend to Brand owners. As a relatively inexpensive means of expanding your coverage within a market, it provides an inexpensive alternative to building a brand’s presence through tradional ATL techniques. Of course, once you start the key is in being able to control, or a t least steer, the end [...]
The upcoming Christmas period presents advertisers an opportunity to build brand loyalty through a event medium that can offer a brand heritage, nostalgia, and of course, a SALES BOOST!. Associating a brand closely with the festive season can afford it an affection with its market – a rare opportunity then to develop new brand adorers. [...]
I’ve been watching The Apprentice on TV3 for a number of weeks now and I’ll say from the outset, it’s really good TV. The bumbling project management and calamity proned stars make for great viewing. Breffni in particular deserves special accreditation in this regard, a real gem. It does strike me however, that every task [...]
Diageo is reported to be in the process of proposing a 12bn euro bid for the wine & spirits division of LVMH. LVMH which owns fashion labels Luis Vitton, Fendi, Donna Karen and others is rumoured to be willing to sell off its drinks business with the aim of further investment and aquisitions in the fashion market. [...]
RTE have followed in the footsteps of many international broadcasters by launching an on-demand player on their website. The new service allows Irish visitors to the RTE site to view content up to 21 days after it is initially broadcast. RTE claim to have over 200 hours of footage available at launch and are expecting [...]
Ok, so this is already a classic. The Ogilvy & Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]
Colourful plasticine bunnies, exploding paint, a few hundred thousand bouncy balls and now giant dominoes. This is the latest Viral piece from Sony for their Bravia campaign (Fallon, London). The piece follows in the same vein as its predecessors by presenting notions of colour and innovation in an engaging way, only moving to a product shot [...]
The latest Brand Republic video feaures interviews with the British Public on UK Govt plans to monitor Social Networking sites for security purposes.
Domino’s Pizza boss Patrick Doyle has released a video in response to videos posted on the video-sharing site youtube.com showing an employee performing unhygienic acts in a US outlet. It’s another example of how difficult it can be for Brands to adapt to managing their presence in a communicative sphere where consumers (and employees!) can [...]
