Diageo is reported to be in the process of proposing a 12bn euro bid for the wine & spirits division of LVMH. LVMH which owns fashion labels Luis Vitton, Fendi, Donna Karen and others is rumoured to be willing to sell off its drinks business with the aim of further investment and aquisitions in the fashion market. [...]
RTE have followed in the footsteps of many international broadcasters by launching an on-demand player on their website. The new service allows Irish visitors to the RTE site to view content up to 21 days after it is initially broadcast. RTE claim to have over 200 hours of footage available at launch and are expecting [...]
Ok, so this is already a classic. The Ogilvy & Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]
Colourful plasticine bunnies, exploding paint, a few hundred thousand bouncy balls and now giant dominoes. This is the latest Viral piece from Sony for their Bravia campaign (Fallon, London). The piece follows in the same vein as its predecessors by presenting notions of colour and innovation in an engaging way, only moving to a product shot [...]
The latest Brand Republic video feaures interviews with the British Public on UK Govt plans to monitor Social Networking sites for security purposes.
Domino’s Pizza boss Patrick Doyle has released a video in response to videos posted on the video-sharing site youtube.com showing an employee performing unhygienic acts in a US outlet. It’s another example of how difficult it can be for Brands to adapt to managing their presence in a communicative sphere where consumers (and employees!) can [...]
In a further hommage to integrated social media, the uk labour party has announced plans to build in twitter and facebook updates into their mp’s websites. The move will invite an mp to twitter or facebook the content of any update made to their website. Twitter has gained notable press coverage of late with public [...]
Is it the new Dell computer, is it a new Intel processor, how about an energy saving announcement for eco friendly ‘never break’ lightbulbs? Perhaps it’s an announcement for the new Orbital album? No folks, none of these, it’s actually an ad for Arthur Guinness’s very own Irish stout. Yes the lights flash, yes people [...]
These 7 functions of the eMarketing stay at the base of any eMarketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of eMarketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other. [...]
