In a further hommage to integrated social media, the uk labour party has announced plans to build in twitter and facebook updates into their mp’s websites. The move will invite an mp to twitter or facebook the content of any update made to their website. Twitter has gained notable press coverage of late with public [...]
Is it the new Dell computer, is it a new Intel processor, how about an energy saving announcement for eco friendly ‘never break’ lightbulbs? Perhaps it’s an announcement for the new Orbital album? No folks, none of these, it’s actually an ad for Arthur Guinness’s very own Irish stout. Yes the lights flash, yes people [...]
These 7 functions of the eMarketing stay at the base of any eMarketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of eMarketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other. [...]
The recent furore in the BBC over the behaviour of some of their star presenters has finally offered some light relief. A few weeks ago the Brand/Ross story knocked took precedence over the global financial crisis, American elections and even mass genocide in the DR Congo. A sense of perspective was needed and T-enterprise have produced a [...]
I thought I’d direct you to an interesting article I read by Mark Sweney in the Guardian. It’s on the recent decision by Snickers to pull their Mr T ‘get some nuts’ commercial which depicted Mr T throwing/shooting snickers bars at a speed walker. Despite receiving only two complaints and being cleared of any issue [...]
Following on from major sponsorship acquisitions, such as the 02 arena (Formerly the troubled Millenium Dome) in London, O2 recently announced a deal with Dublin’s Point Depot to sponsor their music venue. The reluctance of big brands to stamp their names on established landmarks seems to have faded in what is quickly becoming a growing [...]
The backlash against Facebook appears to be growing. At the time of writing the video below has had over 4.5 million views. The Social Network market is
Budweiser, “The King of Beers” and the new king of Inbev’s soon to be 300 strong brand portfolio. Anheuser-Busch Inbev, as they’ll be known when the takeover has completed, has already designated Budweiser as it’s “Global Fagship Brand” in a move that follows up on it’s promise ‘not to close any of it’s 12 American [...]
