Posted by
Ross in
My Blog | November 09, 2011
The upcoming Christmas period presents advertisers an opportunity to build brand loyalty through a event medium that can offer a brand heritage, nostalgia, and of course, a SALES BOOST!. Associating a brand closely with the festive season can afford it an affection with its market – a rare opportunity then to develop new brand adorers. [...]
Posted by
Ross in
Marketing/Advertising,
My Blog | April 50, 2009
Colourful plasticine bunnies, exploding paint, a few hundred thousand bouncy balls and now giant dominoes. This is the latest Viral piece from Sony for their Bravia campaign (Fallon, London). The piece follows in the same vein as its predecessors by presenting notions of colour and innovation in an engaging way, only moving to a product shot [...]
