Dove – Evolution Viral

Posted by Ross in Marketing/Advertising, My Blog | April 25, 2009

Ok, so this is already a classic. The Ogilvy & Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]