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Diageo plans bid for LVMH drinks division.

Posted by Ross in Marketing/Advertising, My Blog | April 59, 2009
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Diageo is reported to be in the process of proposing a 12bn euro bid for the  wine & spirits division of LVMH. LVMH which owns fashion labels Luis Vitton, Fendi, Donna Karen and others is rumoured to be willing to sell off its drinks business with the aim of further investment and aquisitions in the fashion market. [...]

Budweiser to become ‘Global Flagship’ as C&C stays in deep water.

Posted by Ross in My Blog | November 56, 2008
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Budweiser, “The King of Beers” and the new king of Inbev’s soon to be 300 strong brand portfolio. Anheuser-Busch Inbev, as they’ll be known when the takeover has completed, has already designated Budweiser as it’s “Global Fagship Brand” in a move that follows up on it’s promise ‘not to close any of it’s 12 American [...]