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RTE Launch on-demand player

Posted by Ross in Marketing/Advertising, My Blog | April 28, 2009

RTE have followed in the footsteps of many international broadcasters by launching an on-demand player on their website. The new service allows Irish visitors to the RTE site to view content up to 21 days after it is initially broadcast. RTE claim to have over 200 hours of footage available at launch and are expecting [...]

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Dove – Evolution Viral

Posted by Ross in Marketing/Advertising, My Blog | April 25, 2009

Ok, so this is already a classic. The Ogilvy & Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]

Public concerned with plans to monitor networking sites

Posted by Ross in Marketing/Advertising, My Blog | April 45, 2009

The latest Brand Republic video feaures interviews with the British Public on UK Govt plans to monitor Social Networking sites for security purposes.

Clarkson on the run

Posted by Ross in My Blog | November 03, 2008

The recent furore in the BBC over the behaviour of some of their star presenters has finally offered some light relief. A few weeks ago the Brand/Ross story knocked took precedence over the global financial crisis, American elections and even mass genocide in the DR Congo. A sense of perspective was needed and T-enterprise have produced a [...]