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	<title>Ross Bloomfield.com &#187; Media</title>
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	<description>Media, Marketing and Brand Devleopment</description>
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		<title>RTE Launch on-demand player</title>
		<link>http://www.rossbloomfield.com/2009/04/23/rte-launch-on-demand-player/</link>
		<comments>http://www.rossbloomfield.com/2009/04/23/rte-launch-on-demand-player/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 12:46:28 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[My Blog]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[on demand]]></category>
		<category><![CDATA[RTE]]></category>
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		<description><![CDATA[RTE have followed in the footsteps of many international broadcasters by launching an on-demand player on their website. The new service allows Irish visitors to the RTE site to view content up to 21 days after it is initially broadcast. RTE claim to have over 200 hours of footage available at launch and are expecting [...]]]></description>
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		<title>Dove &#8211; Evolution Viral</title>
		<link>http://www.rossbloomfield.com/2009/04/22/dove-evolution-viral/</link>
		<comments>http://www.rossbloomfield.com/2009/04/22/dove-evolution-viral/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 12:47:25 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[My Blog]]></category>
		<category><![CDATA[Dove]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[virals]]></category>
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		<guid isPermaLink="false">http://www.rossbloomfield.com/?p=134</guid>
		<description><![CDATA[Ok, so this is already a classic. The Ogilvy &#38; Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]]]></description>
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		<title>Public concerned with plans to monitor networking sites</title>
		<link>http://www.rossbloomfield.com/2009/04/19/public-concerned-with-plans-to-monitor-networking-sites/</link>
		<comments>http://www.rossbloomfield.com/2009/04/19/public-concerned-with-plans-to-monitor-networking-sites/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 18:42:45 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[My Blog]]></category>
		<category><![CDATA[Brand Republic]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.rossbloomfield.com/?p=106</guid>
		<description><![CDATA[The latest Brand Republic video feaures interviews with the British Public on UK Govt plans to monitor Social Networking sites for security purposes.]]></description>
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		<title>Clarkson on the run</title>
		<link>http://www.rossbloomfield.com/2008/11/09/clarkson-on-the-run/</link>
		<comments>http://www.rossbloomfield.com/2008/11/09/clarkson-on-the-run/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 19:16:03 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[My Blog]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.rossbloomfield.com/?p=34</guid>
		<description><![CDATA[The recent furore in the BBC over the behaviour of some of their star presenters has finally offered some light relief. A few weeks ago the Brand/Ross story knocked took precedence over the global financial crisis, American elections and even mass genocide in the DR Congo. A sense of perspective was needed and T-enterprise have produced a [...]]]></description>
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