Diageo plans bid for LVMH drinks division.

Posted by Ross in Marketing/Advertising, My Blog | April 59, 2009

Diageo is reported to be in the process of proposing a 12bn euro bid for the  wine & spirits division of LVMH. LVMH which owns fashion labels Luis Vitton, Fendi, Donna Karen and others is rumoured to be willing to sell off its drinks business with the aim of further investment and aquisitions in the fashion market. [...]