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	<title>Ross Bloomfield.com &#187; virals</title>
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		<title>Dove &#8211; Evolution Viral</title>
		<link>http://www.rossbloomfield.com/2009/04/22/dove-evolution-viral/</link>
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		<pubDate>Wed, 22 Apr 2009 12:47:25 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
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		<description><![CDATA[Ok, so this is already a classic. The Ogilvy &#38; Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]]]></description>
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		<title>Sony Bravia: Domino City Viral</title>
		<link>http://www.rossbloomfield.com/2009/04/21/sony-bravia-domino-city-viral/</link>
		<comments>http://www.rossbloomfield.com/2009/04/21/sony-bravia-domino-city-viral/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 23:13:50 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
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		<category><![CDATA[virals]]></category>

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		<description><![CDATA[Colourful plasticine bunnies, exploding paint, a few hundred thousand bouncy balls and now giant dominoes. This is the latest Viral piece from Sony for their Bravia campaign (Fallon, London). The piece follows in the same vein as its predecessors by presenting notions of colour and innovation in an engaging way, only moving to a product shot [...]]]></description>
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