Posted by
Ross in
Marketing/Advertising,
My Blog | April 25, 2009
Ok, so this is already a classic. The Ogilvy & Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]
Posted by
Ross in
Marketing/Advertising,
My Blog | April 54, 2009
Domino’s Pizza boss Patrick Doyle has released a video in response to videos posted on the video-sharing site youtube.com showing an employee performing unhygienic acts in a US outlet. It’s another example of how difficult it can be for Brands to adapt to managing their presence in a communicative sphere where consumers (and employees!) can [...]
