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	<title>Ross Bloomfield.com &#187; you tube</title>
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		<title>Dove &#8211; Evolution Viral</title>
		<link>http://www.rossbloomfield.com/2009/04/22/dove-evolution-viral/</link>
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		<pubDate>Wed, 22 Apr 2009 12:47:25 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
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		<description><![CDATA[Ok, so this is already a classic. The Ogilvy &#38; Mather, Toronto viral used time-lapse photography to show the transformation of an normal woman into a glamorous billboard model using beauty stylists and Photoshop enhancements. The tag line used in the piece was “No wonder our perception of real beauty is distorted”. At the time [...]]]></description>
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		<title>Dominos Pizza Boss hits Youtube to stabalise brand</title>
		<link>http://www.rossbloomfield.com/2009/04/19/dominos-pizza-boss-hits-youtube-to-stabalise-brand/</link>
		<comments>http://www.rossbloomfield.com/2009/04/19/dominos-pizza-boss-hits-youtube-to-stabalise-brand/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 18:09:54 +0000</pubDate>
		<dc:creator>Ross</dc:creator>
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		<description><![CDATA[Domino&#8217;s Pizza boss Patrick Doyle has released a video in response to videos posted on the video-sharing site youtube.com showing an employee performing unhygienic acts in a US outlet. It&#8217;s another example of how difficult it can be for Brands to adapt to managing their presence in a communicative sphere where consumers (and employees!) can [...]]]></description>
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